In today’s episode we’re talking about discounting your prices. Should you do it? And if so how?

We're approaching the biggest sale day of the year. So big that it's spread from it's originating country and is now being observed by retailers around the world.

I'm of course talking about Black Friday (and Cyber Monday).

Dale and I discuss when you should discount and when you shouldn't. Also how much to discount and how to use bundles as a way to not cheapen your services.

Links to things we mentioned: